14 July 2021

Technology plays a vital role in businesses and industries to enhance their product offerings to challenge and outstanding with the competitors.

Innovative technology development and growth in the Insurance sector have driven how insurance claims are processed, and policies are assessed.

Currently, wearable technology and electric cars have been recognized as trends that impact the insurance sector.

Providing a platform for insurers to provide clients with innovative, customer-focused, and personalized service.

Evolution Beginning

In the 1900s, technology in insurance companies wasn’t a big deal. The industry comprised many monotonous and digital converter routines that had no technology improvements implemented.

At the time, an insurance firm might look like this: massive mainframe computers would occupy rooms, necessitating heavy-duty air conditioning and elevated flooring to conceal connections.

You’ll come upon a row of desks piled high with documents, where various company members are slaving away. Manual and physical processes were aplenty in the insurance industry at the time.

It’s worth noting that the state of technology at the time played a huge part in moulding what the insurance industry accomplished at the time, as software development businesses like the ones we have now were not available.

Insurance companies began allocating a portion of their workforce to cloud-based platforms, engaging teams of software developers to construct cloud-based platforms to handle a portion of the work.

These programs involved a great deal of data processing, which the insurance sector took use of heavily. Many businesses began developing internal processing software tailored to their individual needs.

Although considerable efficiencies were gained, many numerous issues occurred when merging organizations and groupings required information transfer.

Present Era

In this era of modern and advanced web technology, the internet and mobile have played a huge role in the insurance industry.

The various innovations and enhanced technology introduced by software companies have urged many insurance companies to merge because of the compelling need to stay ahead of the trend.

Consumer insurance is a continuously changing sector, and changes in industry rules continue to need innovations in the platforms utilized by the insurance industry.

To satisfy customers, insurance companies are currently investing heavily in technology and realize all too well the need for advancement.

Improvements in enterprise software and app development processes are now critical to boosting revenue in these firms. Individual risk assessment is being transformed by policy underwriting. Insurance companies may now convert client data into actionable insights, which aid in developing appropriate policies.

To summarize, with the ongoing evolution of technology in the insurance sector, businesses must guarantee that they keep up with the industry’s pace of change and advancements.

Companies find that by continuing to accomplish corporate goals by creating new technology, they can stay at the forefront of an industry that is becoming increasingly costly and complex.

The multi-access evolution in insurance sales

The insurance distribution model is undergoing a fundamental transition as a result of changes in client behaviour. Consumers embrace digital channels, and their interactions with prominent IT companies have raised their expectations for online and offline insurance purchases.

All businesses are trying to provide a uniform, smooth “multi-access” experience across all touchpoints.

In Sri Lanka, carriers have been slow to move in this direction; however, they have established seamless linkages between digital platforms and tied agent channels.

Even though many insurers still rely on a closed network of brokers to conduct front-line contacts.

Furthermore, outdated IT systems hinder the adoption of digital technologies necessary for a consistent consumer experience across channels.

The old commission-based sales distribution model is giving way to other methods. Such developments point to a major shift in the way life products are constructed and supplied.

Consumer-friendly life insurance that provides only income protection is becoming more commoditized.

Simultaneously, no-commission investment-related life insurance solutions with asset management skills are getting more sophisticated.

Traditional life insurance agents typically lack the training and skillset to properly utilize investment-related life insurance to develop and execute comprehensive financial plans for wealthy families.

Final Conclusion

The claims process is now more efficient, accurate, and user-friendly than it has ever been. We should expect to see continuing development as insurers find novel methods to integrate technology into their claims process. The claims experience is the number one goal for most insurers.

With the various innovations and enhanced technology introduced by Informatics, we are providing insurance software solutions for the industry to merge because of the compelling need to stay ahead of the trend.

Do not get late; contact us today to find out how our services can help you!

 

Written by Siththy Waseema